Hand-built front-ends, headless CMS architectures, API integrations, and web applications. Zero vendor lock-in. Zero plugin bloat. Zero compromise. Working with clients across the US, UK, EU, Australia and the Middle East.
When WordPress or a page builder can't do what you need — complex business logic, performance-critical experiences, custom dashboards, or products that are websites — we build it by hand. 95+ PageSpeed. Under 1s load times. Semantic HTML. SEO-ready from the first commit.
Trusted by 150+ clients across the US, UK, EU, Australia, Middle East and Asia. Async-first communication. Timezone-flexible scheduling. Invoiced in USD, GBP, EUR, AUD, AED or INR.
WordPress and page builders are the right answer for most marketing sites. But there's a point where they stop being the right tool: when your website is your product, when business logic gets complex, when performance directly drives revenue, or when you're tired of plugin updates breaking things every other week.
That's when custom web development makes sense. Hand-built front-ends using React, Next.js, Vue or Astro. Headless CMS architectures so your team still edits content easily. API integrations for payments, CRMs, dashboards, and third-party services. Everything built exactly to your business, not to fit a template.
The trade-off is real — custom builds cost more upfront, take longer, and need more technical care. But when the fit is right, the result is a site that loads in under a second, ranks higher on Google, and never breaks because a plugin released a bad update.
We've built financial platforms handling ₹650 Cr+ portfolios, live city traffic dashboards, multi-vendor marketplaces, and headless CMS sites serving millions of page views. We work with startups, agencies, SaaS companies, and established businesses across timezones — from New York and London to Dubai and Sydney.
Hand-built front-ends in React, Next.js, Vue or Astro. Semantic HTML, modern CSS, no framework overhead you didn't ask for. 95+ PageSpeed by default.
Sanity, Contentful, Strapi or Payload as your editor backend. Your team edits content in a clean UI — your site serves custom front-end HTML, no WordPress runtime on the front.
SaaS dashboards, booking engines, marketplaces, customer portals, admin panels. Complex business logic handled with clean, tested, maintainable code.
Stripe, PayPal, HubSpot, Salesforce, Twilio, Google APIs, OpenAI, and custom REST or GraphQL endpoints. Data flows exactly where you need it, exactly when you need it.
Real Core Web Vitals work: image pipelines, edge caching, script budgets, code splitting, database query tuning. We measure on real devices, not just Lighthouse.
Migrate from WordPress or a page builder to a custom front-end without losing SEO or breaking content. Headless architecture so your team keeps editing, but the site gets dramatically faster.
We learn your business, users, and constraints. Then we map the technical architecture — stack choice, data model, integrations, hosting. You get a written scope, timeline and fixed price before we write a single line of code.
We design directly in the browser — not flat mockups. You see real components, real interactions, at real speed. Revisions happen here before a single production commit.
Hand-built front-end. APIs wired up. Database schema deployed. Automated tests for critical paths. Continuous deployment so you see progress every week, not just at the end.
Go-live with monitoring and error tracking in place. Full handover including documentation, deployment scripts, and a technical walkthrough call so your team or your next developer can maintain the codebase confidently.
Prices in USD. We also invoice in GBP, EUR, AUD, AED and INR. See all currencies on the pricing page.
For businesses that need hand-built performance without a CMS-driven front-end.
3–5 weeks · Fixed scope
Start a Project →For businesses that need a headless CMS, custom templates, and integration with external services.
6–10 weeks · Fixed scope
Start a Project →For SaaS dashboards, marketplaces, booking engines, portals, and API-driven platforms.
3–6 months · Scoped per project
Request a Quote →Building multiple custom sites or a platform for clients? See Bulk Partner pricing.
No starter themes, no page builders, no framework overhead you didn't ask for. Every line of code written to your spec, reviewed, and tested.
Custom front-ends hit 95+ PageSpeed and load in under 1 second because there's no CMS runtime, no plugin queries, and no unnecessary JavaScript.
You own the code. Deploy anywhere. Change developers anytime. No proprietary platform charging you monthly to keep your own website online.
We've built financial platforms handling ₹650 Cr+ portfolios, city traffic dashboards, multi-vendor marketplaces, and headless CMS sites serving millions of page views.
We schedule calls around your timezone. Async-first communication, weekly progress updates, and clear documentation so nothing gets lost.
If WordPress or a page builder is actually the right answer for your project, we'll tell you — even though custom work pays us more. We'd rather build the right thing.
iCONI Agency is backed by RdeLab Technologies Pvt Ltd — a technology firm with 10+ years of engineering experience and 150+ commercial websites delivered across 12 countries.
We build custom sites the way we'd want ours built: fast, secure, clean, and ready for Google from the first commit.
More About iCONI →Tell us about the project. You'll get a clear scope, timeline and fixed price within 24 hours.