Modernise an outdated site — new design, faster performance, better conversions — without losing rankings, breaking content, or damaging what already works. SEO-safe migration on every project.
Most agencies redesign a site and rankings drop 30-60% within a month. It happens because they change URLs without redirects, remove content, break internal links, or tank page speed. We do redesigns the other way — carefully, with SEO-safe migration, 301 redirects, and Search Console monitoring for 30 days post-launch.
Trusted by 150+ clients across the US, UK, EU, Australia, Middle East and Asia. Async-first communication. Timezone-flexible scheduling. Invoiced in USD, GBP, EUR, AUD, AED or INR.
Most sites don't fail loudly. They don't break. They don't stop working. They just slowly fall behind — older design, slower pages, weaker conversion, lower rankings — and each month you keep them, you lose a bit more ground to competitors who've moved on.
A redesign is how you reset that. New visual identity, faster performance, cleaner structure, better conversion paths. Sometimes it's a full rebrand. Sometimes it's a subtle modernisation that keeps the design language and just updates the execution.
The catch: most redesigns quietly destroy SEO. Rankings drop 30-60% within a month because the agency:
We do it differently. Every redesign starts with an SEO audit of what currently works. Then we redesign around that — preserving URLs where possible, setting up 301 redirects where they must change, migrating content and meta tags, keeping internal linking intact, and monitoring Search Console for 30 days post-launch to catch anything unexpected.
Result: a modern site that loads faster, converts better, and doesn't lose the traffic you spent years building.
Complete visual, structural and performance overhaul. New design system, new components, new conversion paths — SEO-safe from start to launch.
Same structure, same content, modernised execution. New typography, spacing, colours, imagery and layout polish. Lower risk, faster delivery, cheaper.
Redesign as part of migrating off a platform that's holding you back — Squarespace to WordPress, Wix to custom, old WordPress to modern stack.
Your site works but runs on old code. We modernise the stack — same visual identity, dramatically faster performance, maintainable codebase.
When the goal isn't just "look modern" but "convert more." Redesign built around clear conversion paths, better CTAs, real proof, objection-handling copy.
Redesign alongside a brand update — new logo, colours, typography — rolled out consistently across the entire site, marketing materials and social templates.
Before we touch anything, we audit what currently works — top-ranked pages, top-converting pages, high-traffic content, current URL structure, backlinks. This becomes the protection checklist for the redesign. Nothing that's earning you traffic gets broken.
New visual design with modern typography, spacing, imagery and hierarchy. New information architecture where it makes sense. We design in the browser so you see real components at real speed before any production code is written.
We build the new site, then migrate carefully — preserving URLs where possible, 301 redirects where they must change, migrating content, meta tags, headings and schema. Internal linking mapped and rebuilt. Speed optimised throughout.
Go-live, sitemap resubmission, Search Console setup, and 30 days of ranking monitoring. If anything unexpected happens in the first weeks — impressions drop, positions shift — we catch it and fix it fast.
Prices in USD. We also invoice in GBP, EUR, AUD, AED and INR. See all currencies on the pricing page.
For modernising a single page or small site without changing the structure.
1–2 weeks · Fixed scope
Start a Project →For a full visual, structural and performance overhaul with SEO-safe migration.
3–6 weeks · Fixed scope
Start a Project →For redesigning as part of migrating off an old platform, or for large complex sites.
6–12 weeks · Scoped per project
Request a Quote →Managing redesigns for multiple client sites? See Bulk Partner pricing.
Every redesign starts with an audit of what's currently earning traffic. URLs preserved where possible. 301 redirects where they change. Content, meta and schema migrated. Rankings don't drop.
Modern design is nice. Modern design that converts is better. We redesign around clear conversion paths — hero, proof, CTA, objection handling. Typical uplift: 20-40% conversion rate.
Redesigns should be faster, not just prettier. Every redesign targets 90+ PageSpeed and under 2.5s LCP. Modern design shouldn't cost you performance — it should improve it.
We don't delete the pages that earn you traffic. Long-tail service pages, category descriptions, blog archives — all migrated, all preserved, all still ranking after launch.
We schedule calls around your timezone. Async-first communication so you're never waiting on a meeting to ship a change.
We invoice in USD, GBP, EUR, AUD, AED and INR. Pay via bank transfer, Wise, Stripe or PayPal — whichever suits your business.
iCONI Agency is backed by RdeLab Technologies Pvt Ltd — a technology firm with 10+ years of engineering experience and 150+ commercial websites delivered across 12 countries.
We redesign sites the way we'd want ours redesigned: safely, carefully, and without losing the traffic you spent years building.
More About iCONI →Tell us about your current site. You'll get a clear scope, timeline and fixed price within 24 hours.